I design in the in-between—where stories meet systems, problems get reframed, and new possibilities unfold. I have a thing for visual communication, scalar thinking, and tiramisu.


I design in the in-between—where stories meet systems, problems get reframed, and new possibilities unfold. I have a thing for visual communication, scalar thinking, and tiramisu.



Selected work

Reframing Irrelevance with Malu Journey
Qualitative Research

Reframing Irrelevance with Malu Journey
Qualitative Research
About
I work in those early exploratory phases where the right questions are still taking shape and answers aren't obvious.
I specialize in qualitative-leaning mixed-method research to transform nuanced human insights into clear paths that drive innovation. My approach typically includes Needfinding (a type of ethnographic research), system mapping, critically reframing problems, collaborating with multidisciplinary teams, and experimental prototyping.
Currently, I split my time between teaching Needfinding for Systems Change at Stanford and taking on consulting projects. When I’m not working, you can find me curating playlists, riding my bike, or conducting “field research” at local pastry shops.
I'm currently open to new projects and always happy to connect virtually or over some coffee and pastries.


Original picture by Bem Iordaah



Reframing Irrelevance with Malu Journey
Qualitative Research

Reframing Irrelevance with Malu Journey
Qualitative Research

Reframing Irrelevance with Malu Journey
Qualitative Research
I work in those early exploratory phases where the right questions are still taking shape and answers aren't obvious.
I specialize in qualitative-leaning mixed-method research to transform nuanced human insights into clear paths that drive innovation. My approach typically includes Needfinding (a type of ethnographic research), system mapping, critically reframing problems, collaborating with multidisciplinary teams, and experimental prototyping.
Currently, I split my time between teaching Needfinding for Systems Change at Stanford and taking on consulting projects. When I’m not working, you can find me curating playlists, riding my bike, or conducting “field research” at local pastry shops.
I'm currently open to new projects and always happy to connect virtually or over some coffee and pastries.
I work in those early exploratory phases where the right questions are still taking shape and answers aren't obvious.
I specialize in qualitative-leaning mixed-method research to transform nuanced human insights into clear paths that drive innovation. My approach typically includes Needfinding (a type of ethnographic research), system mapping, critically reframing problems, collaborating with multidisciplinary teams, and experimental prototyping.
Currently, I split my time between teaching Needfinding for Systems Change at Stanford and taking on consulting projects. When I’m not working, you can find me curating playlists, riding my bike, or conducting “field research” at local pastry shops.
I'm currently open to new projects and always happy to connect virtually or over some coffee and pastries.
I’m a design researcher and strategist who brings artistic flair to research findings.
My journey spans software engineering, analytics, product design, teaching, and design research across consulting, the public sector, startups, tech, and academia. These diverse roles have taught me to appreciate different ways of knowing, develop a wide range of skills, fluidly move between disciplines, and pay attention to what lies in the in-between.
I specialize in qualitative-leaning mixed-method research to help organizations uncover the nuanced insights that drive innovation. My approach typically includes Needfinding (a type of ethnographic research), system mapping, critically reframing problems, collaborating with multidisciplinary teams, and experimental prototyping.
Currently, I split my time between teaching Needfinding for Systems Change at Stanford and taking on consulting projects. When I’m not working, you can find me curating playlists, riding my bike, or conducting “field research” at local pastry shops.
I'm always happy to connect virtually or over some coffee and pastries.


