Enhancing Boulevard’s platform with easy-to-use forms so that beauty and wellness professionals can spend less time on paperwork and more time with their clients.
WHO
Boulevard
WHEN
2022
Opportunity
Boulevard's form builder, essential for beauty and wellness professionals, faced significant challenges due to its outdated design. The settings and form builder elements were cramped on a single page, creating an overwhelming experience. Administrators who were building forms struggled with having to scroll endlessly to get a full view of the form they were making. Moreover, the need for manual calculations for the width of form elements and disconnected preview features led to confusion and frustration, disrupting daily operations. The lack of specialized features in the form builder also hindered Boulevard's ability to expand into the Medspa market, compromising user satisfaction and underscoring the urgent need for a modern, user-friendly solution to maintain a competitive edge.
OUTCOME
The redesigned form builder offers a clean, minimalist interface that prioritizes the form-building experience while providing quick access to settings and preview functions. Key updates include intuitive drag-and-drop elements, easy access to industry-specific templates, and seamless desktop and mobile previews—directly addressing the pain points our customers identified. This streamlined experience allows beauty professionals to build forms more efficiently, freeing up their time to focus on what matters most: their clients.
role + PROCESS
I partnered with a product manager to redesign the form builder through a phased, research-driven approach. We began with a comprehensive audit of the existing system and competitive analysis to understand the landscape. From there, I conducted user interviews with administrators and staff to identify critical pain points and workflow friction. With these insights, I led the design execution, moving from early wireframes through high-fidelity prototypes and iterative usability testing. Throughout the process, I maintained close collaboration with stakeholders and continuously validated design decisions with user feedback, ultimately delivering a streamlined solution tailored to the real-world needs of beauty and wellness professionals.
Curious about the full process? Feel free to get in touch!
IMPACT
